M. Kamel Ben youssef

Enseignant-chercheur / Enseignante-chercheuse

Discipline(s)

Économie et sciences de gestion

Disciplines enseignées

Marketing, stratégie, communication, design

Thèmes de recherche

Design, CSR, Strategy, Consumer Behaviour, Customer Education, Innovation, Marketing

Last Paper : 
Campo, R., Rosato, P., Camilleri, M.A., Santovito, S. & Ben Youssef, K. (2024). The impact of COVID-19 on a luxury hotel: A case from Puglia, Italy, Tourism Planning and Destination Marketing, Second Edition,133-149, Emerald Publishing Limited, Leeds, United Kingdom

Profumo, G., Testa, G., Viassone, M. and Ben Youssef, K. (2023). “Metaverse and the Fashion Industry: A Systematic Literature Review”, The Journal of Global Fashion Marketing. DOI: https://doi.org/10.1080/20932685.2023.2270587

Ben Youssef, K. and Friel, M. (2021), “Industrial Tourism as an Opportunity for Customer Education”, (IN PRINT), Scritti In Onore Di Giuseppe Tardivo. Volume Primo: Contributi Accademici, Giappichelli Editore, 2021, ISBN 9788892121720.

Ben Youssef, K., Friel, M., Murtarelli, G., and Romenti, S. (2020), “From Online Experience to Visiting the Production Plant: Management Challenges and Communication Opportunitie”, Sinergie, Online Conference, 7-8 September 2020, University of Pisa - Scuola Superiore Sant’Anna, Italy.

Ben Youssef, K., Friel, M. and Giaccardi, G. (2018), “Using the Destination’s Heritage, Language, Lifestyle and ‘Made in Italy’ as a Tourism Development Model” (Paru dans l’ouvrage: The Branding of Tourist Destinations:Theoretical and Empirical Insights (Edited by Mark Anthony Camilleri, Emerald Publishing Limited)

Ben Youssef, K., Viassone, M. and Leroux, E. (2018), “How Social Media Enhance Brand Reputation of a Destination: An Exploratory Case Study”, The 11th EuroMed Academy of Business annual conference, University of Valletta, Malta, September 12-14, 2018.

Ben Youssef, K., Pellicelli, M., Barison, A. and Leicht, T. (2018), “Creating Value and Innovation in SMEs: The Critical Role of Tools for Design Management”, International Business Management, 12: 323-336.

Ben Youssef, K., Leicht, T.,and  Marongiu, L. (2018). Storytelling in the context of destination marketing: an analysis of conceptualisations and impact measurement, The Journal of Strategy Marketing, October 05, 2017. (FNEGE ranking 4, ABS ranking 2*, ABCD ranking A)  DOI: https://doi.org/10.1080/0965254X.2018.1464498 

Leicht, T., Chtourou, A., and Ben Youssef, K (2018). Consumer innovativeness and intentioned autonomous car adoption, The Journal of High Technology Management Research, April 2018. (FNEGE ranking 4, ABS ranking 2*, ABCD ranking A). https://doi.org/10.1016/j.hitech.2018.04.001

Leicht, T., Chtourou, A., Friel, M., and Ben Youssef, K (2018). Revisiting the effects of travel satisfaction on visitor’s behavioral intentions – Evidence from a cultural heritage site. Journal of Marketing Trends Published Issues (FNEGE ranking 4, ABS ranking 2*, ABCD ranking A)  

Ben Youssef, K., Viassone, M. and Kitchen, P. (2018), “Exploring the Relationship Between Customer Education and Customer Satisfaction”, Sinergie Italian Journal of Management, Vol. 36, N. 105,n° 105, 43 – 60. DOI: https://doi.org/10.7433/s105.2018.03 

Ben Youssef, K., Leicht, T., Pellicelli, M. and Kitchen, P (2017). The Importance of Corporate Social Responsibility for Marketing and Business Strategy in Small and Medium-Sized Enterprises in a B2D (Business-to-Distributor) Context, The Journal of Strategy Marketing, October 05, 2017. (FNEGE ranking 4, ABS ranking 2*, ABCD ranking A)  DOI:10.1080/0965254X.2017.1384038)

Ben Youssef, K., Caiazzo, M. and Savary, N. (2017), “How Does Color Strategy Create the Social Value: A Multi-Case Study Approach”, the 5th International Conference on Marketing and Business Development, Bucharest, Romania, June 15 – 17, 2017.

Ben Youssef, K (2017). Using TripAdvisor Reviews as Tools to Manage Reputation by Acting on the 7P's of Service Marketing: An Exploratory Study. International Journal of Economics, Commerce and Management, United Kingdom, Vol. V, Issue 6, June 2017.

Giaccardi, G. and Ben Youssef, K. (2017) “La destinazione turistica: Due modelli di posizionamento strategico a confronto: Liguria e Puglia”, (Paru dans l’ouvrage: Il circolo virtuoso a sostegno della competitività della destinazione turistica, Viassone, M. (Franco Angeli editore).

Mosca, F., Ben Youssef, K., and Majd, T. (2016), “Online communication and Italian tourism”, Symphonya. Emerging Issues in Management (symphonya.unimib.it), 2, 31 – 45.

Ben Youssef, K., Viassone, M. and Kitchen, P. (2016), “How can Customer Education in The Coffee Sector increase Customer Satisfaction?”, The 9th EuroMed Academy of Business annual conference, University of Warsaw, Poland, September 141–6, 2016.

Ben Youssef, K., Viassone, M. and Leroux, E. (2016), “Goals, Strategies and Expected Return on Investment of Customer Education: An Exploratory Case Study”, the 4th International Conference on Marketing and Business Development, Bucharest, Romania, 30 June – 2 July 2016.

Ben Youssef, K., Ciaccardi, G. and Pellicelli, M. (2016), “An Exploration on The use of Canvas’s Model to Create Value in a Food Sector”, The 4th International Conference on Marketing and Business Development, Bucharest, Romania, 30 June – 2 July 2016.

De-Magistris, T., Akaichi, F., and Ben Youssef, K (2015). Testing the effectiveness of oath script in reducing hypothetical bias in Contingent Valuation Method. Agric.Econ.– Czech.

Ben Youssef, K., Leicht, T., Leroux, E. and Majd, T. (2015). Hospitality in the context of Wikibrands: An exploratory qualitative research “the case of the region of Liguria”, July 1-2, 2015. Deventer, the Netherlands.

Chtourou, A., Ben Youssef, K., Friel, M. and Leicht, T (2015). Place branding and the sense of place in the Italian UNESCO World Heritage Site of Vicenza, Proceeding of ICBEMM 2015: XIII International Conference on Business, Economics and Marketing Management; March 29-30, 2015, Singapore, SG.

Ben Youssef, K., Friel, M., Leicht, T. and Marongiu, L (2015). Perceptioning as a Tool for Destination Branding: The Case of Liguria as Wikidestination. Journal of Investment and Management. Special Issue: Attractiveness and Governance of Tourist Destinations. Vol. 4, No. 1-1, 2015, pp. 58-68. doi: 10.11648/j.jim.s.2015040101.18.

Ben Youssef, K., Pellicelli, M. and Barison, A.  (2014). Crowdsourcing, co-design, co-creation and crowdcrafting complemented by crowdfunding as Design Management tools for new products: a case study on a SME. Proceedings of 2nd International Colloquium on Design, Branding and Marketing (ICDBM); 9-10 December 2014, Nottingham Trent University.

Ben Youssef, K., Fazzini, M. Pedrana, M. and Majd, T (2014). Destination brand and social media. An empirical overview on the city of Rome. 4th Conference on Tourism Management and Tourism Related Issues. Rome, September 18-19, 2014.

Ben Youssef, K., Fazzini, M. and Majd, T (2014). Crowdsourcing as tools for launching a Wikibrand “The case of Ligury: a wikibrand for a wikidestination”. The 2nd International Conference on Marketing and Business Development, 26-28 June 2014, Bucharest, Romania. Published in International Journal of Economic Practices and Theories (IJEPT) ISSN: 2247 – 7225 (online).

Ben Youssef, K., Sbalchiero, S., and Reppetto, F., (2014) “La Responsabilità Sociale d’Impresa come strumento di posizionamento di marca: un’applicazione del modello di Brüggenwirth a Progetto Blu di Cielo e Terra”. 13th International Marketing Trends Conference, Venise, 24/25, Gennaio.

Zurlo, F. and Ben Youssef, K. (2007) “La stratégie design”, (Paru dans l’ouvrage : Fabriquer le futur 2, Musso, P.,  Ponthou, L., & Seuillet, E., éditions Village Mondial).

Corps

PRCE

Mis à jour le 13 octobre 2023